Brapu (China) 2021 New Year’s Speech
Chasing light and pursuing dreams while running
The heavenly path is orderly, and all things are at times. The annual rings change between the shining dawn. On behalf of the management of Brapu Refrigeration Group (China) in Germany, we would like to extend our sincerest New Year greetings to Brapu’s valued customers, friends from all walks of life, and all our employees at this wonderful moment of farewell and welcome the new year!
Struggle condenses emotion, and harvest accompanies hardship. In 2020, Brapu (China)’s subsidiaries in Shanghai, Beijing, Jiangsu, and Hong Kong, in accordance with the goals set at the beginning of the year, actively explored the Chinese civil and industrial cooling markets, actively developed high-quality high-end customers, innovated internal management, deepened project cooperation with design institutes, and formulated effective measures. They successfully achieved various sales targets and technological innovation goals for 2020.
This year, Brapu cooling towers and Brapu evaporative condensers have been dedicated to serving various fields in China, including aerospace, nuclear physics, heat treatment, metallurgy, petrochemical, shipbuilding, papermaking, chemical, biopharmaceutical, electronics, food, electricity, chemical fiber, rubber, cement, building materials, brewing, oil refining, cigarettes, hospitals, office buildings, subways, sports venues, cinemas, data centers, and more. While providing customers with high-quality cooling technology solutions, high-end cooling products, and construction services, Brapu China has also experienced and improved its own business quality and management level. Driven by the creation of a world-class cooling equipment brand, Brapu China has made innovative progress in production and manufacturing, research and development design, quality control, supply management, marketing services, financial management, and human resources in 2020, which has become a solid driving force for Brapu China’s innovative development in the new era.
The sun and moon refuse to be late, and the four seasons urge. The new year will continue day and night, moving forward without hesitation. 2021 marks Brapu’s 15th year in the Chinese market. Only by working together can we go further, and by working together can we come closer. In the new year, we will work together to build a super first-class technical and marketing team, make the management system more effective, improve quality control, and make the market layout more reasonable. Pursuing a development strategy of leading, efficient operation, and high-quality services, striving to achieve a win-win situation for Brapu’s customers, employees, shareholders, and investors.
At the same time, what we are very looking forward to is that in 2021, the high-end new product “BRAPU LEADER series” of Brapu cooling towers and the high-end new product “BRAPU PEAK series” of Brapu evaporative condensers will be launched in the Chinese market. At that time, we will customize world-class products and technical services for high-end customers.
The alternation of time is only an instant change. The development of enterprises still requires every employee to have more confidence and determination, more perseverance and composure, and more courage to make progress. Only through this can there be a continuous source of vitality and energy, and can we continue to forge ahead and achieve new results from a new starting point.
In 2021, may all employees of Brapu: move forward with light and continue to shine!
Brapu (China)
January 1, 2021